Chunky
A Succulents
Studio



03–28–2024

Branding
Publication
Office Web Design
Student Project

The exciting RMIT design course is starting again! I developed this fictional plant studio brand by integrating project elements from three different courses: typography, digital painting, and user interface design.

This project provided a unique opportunity to explore the breadth of graphic design within a brand context and to take on various design roles, including illustration, typeface creation, book editing, brand identity, and website design. It was a challenging but rewarding experience.

Focusing on the project, I created vibrant, geometrically-based succulent illustrations. From there, I developed a visual identity system and an exclusive font called "CHUNKY" to complete the publications and website. Finally, everything was printed to bring the brand to life!