Chunky: A Succulents Studio
I combined project elements from three different courses—typography, digital drawing, and user interface design—to create this fictional botanical studio brand.
This project provided a unique opportunity to explore the breadth of graphic design within a brand context and to try various design roles, including illustration, typography, book editing, brand identity, and website design. It was a challenging yet rewarding experience.
Focusing on the project, I created vibrant, geometrically based illustrations of succulent plants. Building upon this, I developed a visual identity system and designed a custom typeface called "CHUNKY" to complement publications and the website. Finally, all materials were printed, bringing the brand image to life!
This is a student project.
Designer: Pingheng Tsai
Printing Parters: RMIT Brunswick campus, 515 Makerspace
Release Date: 03/2024