Ciao
Bella
Packaging



10–24–2022

Packaging Design
 Capsule
 Neutral Beauty
 https://mmdesign.tw/works/ciao-bella/

The product design moves away from traditional gender norms, aiming for a more neutral appeal that isn't specifically targeted towards men or women.

The front of the product features three delicate lines of varying thicknesses, symbolizing the lively and energetic impact health food has on the body. These lines also add a dynamic visual effect. The design avoids gaudy exaggeration, opting instead for the elegance of silk fiber. The product name, "CiaoBella" is presented in a serif font for a sophisticated touch.

The three main ingredients—pomegranate, Camu camu, and acerola cherry—are creatively depicted as unique symbols prominently displayed on the packaging to highlight the distinctiveness of the contents. The overall design is chic yet elegant, eye-catching but not overly bold, and it showcases its unique charm perfectly on the display rack.