Hualien
Organic
Agricuiture Office
20–03–2020
This is a competition entry submitted to Taiwan’s Golden Design Award in 2020 and won first place in the corporate image category.
Link: https://gda.appedu.com.tw/p/293/p34nj9tgsf47wclk
The idea behind the brand design is inspired by rice. The process of refining rice to white rice eliminates any artificial chemical concerns but also strips away its nutrients. My goal is to restore its original, beautiful form.
I considered which everyday foods have a natural and attractive exterior and thought of the egg’s smooth, round shape. By combining the imagery of eggshells and white rice, we create a symbol that emphasizes the importance of environmental balance in organic farming, free from chemical dyes. This "coat" symbolizes a more complete and nutritious offering to humanity.