The first poster (the abandoned shopping cart) was the starting point for this series of four posters.

Weltformat Newcomer Award 2023
LOOK AT ME! 


By chance, our design teacher encouraged us to participate in the poster competition at the Weltformat Swiss Graphic Design Festival. The theme for 2023 is how to grab people's attention on the street with a poster in a modern world where posters and various print media are losing their influence.

Fortunately, at the time, each person was limited to submitting a maximum of 3 posters. The poster that ultimately made me one of the 20 finalists was actually the inspiration I found on the street: an abandoned shopping cart. This made me, who is from Taiwan, curious because it was only after I came to Melbourne that I realized how serious the homeless problem was here (The strong family ties among Asians lead them to believe that being forced into homelessness due to life's hardships is shameful)

Competition website: https://archiv.weltformat-festival.ch/2023/ausstellungen/newcomer-award
Designer: Pingheng Tsai
Illustrator: Pingheng Tsai
Printing Parters: RMIT Brunswick campus, 515 Makerspace
Release Date: 10/2023


The prototype of the abandoned shopping cart was in a Melbourne suburb.
One of the three concepts: the damaged poster
One of the three concepts: the clock of a person's life